Deputy President (DP) William Ruto has called upon Kenyan traders to learn from Turkish butcher, chef and restaurateur Nusret Gökçe.
Speaking through his social media accounts on Saturday, November 21, DP Ruto urged Micro, Small and Medium Enterprises in Kenya to work tirelessly in ensuring that they expand their businesses just like Gökçe.
Ruto was saying this after visiting one of Gökçe’s steakhouses in Dubai, and had a chance to experience first hand Salt Bae’s unique technique.
“I interacted with Hustler Salt Bae, a Turkish butcher, who has created a successful hustle out of salt, nyama and a knife,” tweeted DP Ruto, “Mahustler wa Kenyatta , Burma, Dagoretti markets na wengine mko na compe na lessons hapo, mjipange. Kazi ni kazi, wìra ni wìra, mboka ni mboka.”
Who is Salt Bae?
It all started as a simple video of him exquisitely sprinkling salt before using unique technique to slice and dice a steak went viral on January 2017.
Nusret Gökçe’s shot to an internet sensation, with the video garnering more than 16 million views so far.
The Turkish chef and restaurant owner was later nicknamed ‘Salt Bae’ owing to his unique skills of sprinkling salt.
Born in Erzurum Turkey, Gökçe’s father was a miner. Financial constraints forced him to leave school in 6th grade, to work as a butcher’s apprentice in Instanbul aged only 12 years.
He has traveled in different countries, Buenos Aires-Argentina for example, to learn about their meet and art of butchery.
He opened his first Nusr-Et steakhouse in Instanbul in 2010. The brand has since grown with branches in Ankara, Doha and Dubai.
According to The Sun, Gökçe has opened a total of 13 steakhouses, expanding into Akerica and Greece.
Salt Bae’s net worth as of March 2020, it is estimated, is Sh6.6 billion ($60 million).