19-year-old internet sensation and social media star Elsa Majimbo has won the 2020 E! People’s Choice Awards.
Majimbo who is South Africa-based Kenyan comic won the African Social Star 2020.
In the category, she had been nominated alongside Nigerian vlogger Dimma Umeh, South African Tiktok star Karl Kugelmann, South African rapper Sho Madjozi, Ghanian actress Lydia Forson, South African actresses Thuso Mbedu and Zozibini Tunzi, and magician and TikTok star Wian van den Berg.
Elsa Majimbo is known for her comic videos that have gone viral amid the COVID-19 pandemic.
Elsa is the youngest ever to be nominated for E! Peoples Choice Awards, African Social Star Category.
Elsa’s Twitter and Instagram bio reads: “My YouTube is low quality, under edited and shot from an iPhone 6. You should subscribe.”
Elsa Recognition in S.A
Many were first introduced to Elsa after a video of her making fun of the lockdown and social distancing went viral in SA in April. Since then, she has become a brand and garnered over 400,000 followers on Instagram and Twitter.
In the viral video that launched her star in South Africa, Elsa asks: “Since corona started, we have all been in isolation and I miss no-one. Why am I missing you? What is the reason for me to miss you? Do I pay your school fees? Do I pay your rent? Do I provide food for you?”
The Fenty Video
The 19-year-old has received an eyewear endorsement from Rihanna’s Luxury clothing brand Fenty after posting a video that went viral saying:
“You see me in this and you want to look me in the eye?” she says in the monologue used to announce the endorsement. “Oh na na, what’s my name? Money,” she laughs after Quoting Rihanna lyrics, accessorising each sentence with a new pair of Fenty shades.
The E! People’s Choice Award is an American awards show that recognises people in the entertainment industry, voted online by the general public and fans. The annual show has been in existence since 1975. Originally, winners were determined using Gallup Polls until 2005 when it was switched to voting.