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Not so fast SportPesa! Betting firm’s return comes to a cropper

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Betting Control and Licencing Board (BCLB) has put brakes on SportPesa’s return to the local sports betting market.

The regulator has instructed Milestone Games Limited to stop using the ‘Sportpesa’ brand as it belongs to a different company – Pevans East Africa Limited. In a letter to Milestone, BCLB Chairman Cyrus Maina says SportPesa’s attempted backdoor entry contradicts the information already in their files.

A Different Company

“According to information in our possession, the trade name ‘Sportpesa’ belongs to M/s Pevans East Africa Limited. The said company has filed an appeal in the Court of Appeal in Nairobi no. 471 of 2019,” said Mr Maina. “The matter before the Court of Appeal contests the issuance of the gaming license to Pevans East Africa t/a Sportpesa. The matter is scheduled to be heard on November 16, 2020.”

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Mr Maina further instructed Milestone Ltd to ceasing “using the trade name ‘Sportpesa’, domains www.ke.Sportpesa.com, www.sportpesa.co.ke, shortcodes 29050 and 79079, Pay Bill numbers 521521, 95555700 and 955700 until such a time when the Court of Appeal shall make a determination on the pending appeal and until the Board considers your request to use them.”

 

 

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